Styling for the music video of "Sta" by Disci (Simon Mamahit).

Sta is about standing, for yourself, for your convictions, for what you do. I wanted the styling to hold that same idea, without saying it outright. Every piece had to earn its place: true to who Simon already is, not a version performed for the camera. Simon's flat cap, the everyday signature of his personal style, stayed exactly where it belongs. The anchor the rest of the look was built around.

From there, the palette was kept restrained and the silhouettes simple, so texture and light could do the talking instead of the clothes. The goal wasn't to dress Simon up, but to strip back to what already makes him him — then sharpen it, just enough to let the camera catch it. Refined with a touch of my own artistic signature, without losing what makes it real.

The result is styling that doesn't perform strength. It reflects it